For four year, IZOD was title sponsors of the IndyCar Series and general consensus was that they did bupkis. As Verizon looked to take over the sponsorship, we were tasked with proving what the company would do besides slapping their logo everywhere. By using Verizon’s tech chops and the intense nature of racing, we created a campaign worthy of this huge announcement, brought to life by Sam Bayer and Gary Knight. And I got to write a poem.
Driving Technology Infographic
We created one large infographic which we used to create dozens of Facebook and Twitter posts.
VERIZON + NFL MOBILE — #FOMOF
Our challenge: given any other option, no one watches football on his phone. NFL Mobile from Verizon basically needed a reason to be. So this season, we took the existing social media phenomenon (FOMO) and added the tension of not seeing the game. And thus #FOMOF was born (Fear of Missing Out on Football). TV introduced the term and, at the same time, we started responding to anyone tweeting about missing the game with FOMOF videos. Across Twitter, Facebook, and Instagram people proved that FOMOF was real as they made #FOMOF their own.
To reach fans with Fear Of Missing Out on Football , we responded to them on Twitter with several videos starring New Orleans Saints quarterback Drew Brees.
"Regret with Drew Brees" (Twitter Response Video)
Microsoft Visual Studio — Reach the Future
Software developers love games. Outside of work, some times gaming is their life. So we created an interactive, alternate reality game (ARG) called Holomove that took place in their world. The team at Radical Media helped us deliver videos, blogs, puzzles, and old-fashioned work drama to engage players and suck them into the story. Pretty girls and corporate intrigue helped too.
"Reach the Future" (Trailer)
Defy All Challenges Case Study
User-generated timeline of events (click image)
Sudafed — Open Up
Sudafed was old and stodgy brand being surpassed by new, flashier medicines. As part of a rebranding effort, we created a bold and contemporary site that emphasized the product's dedication to sinus relief. And in contrast to sites like WebMd, we offered tips and education in a simple format. They already feel their head will explode—it's compassion by design.
In-flight tip card (placed in seat back pocket)
Microsoft + Verizon
Verizon snagged exclusive rights to the first version of the Halo franchise to hit smartphones. In their words: "epic." Too bad their timing was inversely proportional to that assessment. In just a week, we shot and edited a trailer worthy of a full-scale alien invasion. Despite the aggressive timeline, Ghost Robot ensured no Spartans were hurt in the making of this campaign. Epic.
Interactive Preroll/Rich Media Banner
BBC 2016 Pitch — The Future of Content
The brief for this pitch was, well, brief: "Five years from now, what will the state of BBC Online be?" And so we sought out to show our strategy, design, and UX expertise while predicting the future. It turned into an exercise of creativity and restraint. Of pushing the work but staying within bounds we had to set. As part of our presentation, we put together this video highlighting our predictions and recommendations for the future of BBC.
"The Future of Content" (Vision Piece)
Intel — Life Platform
Certain people at Intel have realized there's a problem with today’s technology. One that smaller, better, faster won’t solve. So they asked to create a new vision of the future to help motivate their teams. The goal was to stop focusing on features and start making our lives better.
"Life Platform" (Vision Piece)
DDF – A New Approach
P&G's niche beauty brand needed big help. It was woefully lost amongst competitors like Clinique and Perricone, not to mention other P&G brands like Olay. Capitalizing on its dermatology heritage, our solution made science feel premium. By updating the site with a wealth of deeper content, women were empowered to make real changes to their skin's health.
BANK ON — Everybody Is Welcome
Started in by the City of San Francisco, the Bank On initiative helps those who are usual rejected get bank accounts. The portal unites government, banks, and non-profits to share tools, resources, and knowledge, spreading the movement nationally.
StyleUnited — eCRM campaign
StyleUnited is a new effort by P&G to unite their wide array of brands, and to give women more than just another product catalog. To keep them engaged and coming back to the site, we created monthly newsletters full of personable and personalized fashion and beauty tips. Open rates are up and women are having a bit more fun in this saturated category.
Microsoft Visual Studio — Defy All Challenges
There are lots of things in the way of developing good software. We used the style and humor of machinima video game characters to show we get know what really annoys developers. Visual Studio can help with the code, but dealing with people, space warriors, and drunken pirates will always be a challenge.