ABBOTT — COLOR OUTSIDE OF THE LINES
Abbott has accomplished a huge task. In a world of misguided and misallocated philanthropy, the company had helped developed emergency medicine in Tanzania and in the process seeing a 40% drop in mortality.
The typical way to tell the success story is through statistics, but together with Matter Unlimited, we based our film around Dr. Upendo George. It’s her success as one of the first female ER doctors and teachers that puts the story of empowerment and sustainable philanthropy in broader strokes.