CREATIVE ENGINEER

The requisite bio

Jason Paul has gone from chemical engineer to creative engineer. He’s never more at play than in the middle of solving a big problem. From his studies in engineering, to his roles in account management and copywriting, he’s learned to take things apart to put them back together in new ways. He delights in the details that overwhelm others. There’s no brief too complicated for him, which has led him to create campaigns for big tech, banking, and corporate social responsibility, among others. He writes from a sense of intuition and a sense of humor that aligns closest to Airplane! the movie.

Wait, you studied what?

Chemical Engineering. You and his mother can discuss why he would study that and end up in advertising. The short answer is, he didn't want to end up in the back of some sewage treatment plant. So now he makes shit up instead of breaking it down.

Yes, HE’S a nerd.

He loves gadgets. If it's shiny and it beeps, he wants it. So since high school, he worked in IT. He continued this track through college and a year after into his I Don't Want to Use My Degree (Oh Crap) period. After memories of Darren’s job in Bewitched, eventually he decided to move to San Francisco and go for broke in advertising.

But the mail room wasn't hiring.

Strangely, no one wanted to hire an engineer at an ad agency. So he took an internship in the IT dept. Then wormed his way into account management. Perhaps his success as an account exec came from wanting to do something more. And always thinking something was missing. After learning how ads are made (and not running away in horror), he fought his way into creative. Now Jason writes copy.