SUDAFED — OPEN UP

Site Interaction Capture

Sudafed was old and stodgy brand being surpassed by new, flashier medicines. As part of a rebranding effort, we created a bold and contemporary site that emphasized the product's dedication to sinus relief. And in contrast to sites like WebMd, we offered tips and education in a simple format. They already feel their head will explode—it's compassion by design.