For four year, IZOD was title sponsors of the IndyCar Series and general consensus was that they did bupkis. As Verizon looked to take over the sponsorship, we were tasked with proving what the company would do besides slapping their logo everywhere. By using Verizon’s tech chops and the intense nature of racing, we created a campaign worthy of this huge announcement, brought to life by Sam Bayer and Gary Knight. And I got to write a poem.